In response to shifting event formats, Daniel led the design of custom virtual platforms for major digital experiences including the NFLPA Rookie Premiere, NFLPA U: Collegiate Bowl, and the Molina MAwards. These platforms served as fully branded event hubs, housing live streams, interactive programming, and dynamic sponsor integrations. The digital environments mirrored the ambition and prestige of their in-person counterparts while offering remote accessibility and elevated UX.
In response to shifting event formats, Daniel led the design of custom virtual platforms for major digital experiences including the NFLPA Rookie Premiere, NFLPA U: Collegiate Bowl, and the Molina MAwards. These platforms served as fully branded event hubs, housing live streams, interactive programming, and dynamic sponsor integrations. The digital environments mirrored the ambition and prestige of their in-person counterparts while offering remote accessibility and elevated UX.
In response to shifting event formats, Daniel led the design of custom virtual platforms for major digital experiences including the NFLPA Rookie Premiere, NFLPA U: Collegiate Bowl, and the Molina MAwards. These platforms served as fully branded event hubs, housing live streams, interactive programming, and dynamic sponsor integrations. The digital environments mirrored the ambition and prestige of their in-person counterparts while offering remote accessibility and elevated UX.
Creative Approach
Each platform was custom-built to reflect the event’s tone and audience, from player-centric layouts and gamified touches for NFLPA, to a polished award show interface for Molina. Daniel created modular systems that could support complex schedules, media embeds, and networking flows, all while staying visually aligned with brand guidelines.
The designs merged broadcast, editorial, and web principles, offering users a digital-first experience that still felt human, polished, and brand-forward.
Creative Approach
Each platform was custom-built to reflect the event’s tone and audience, from player-centric layouts and gamified touches for NFLPA, to a polished award show interface for Molina. Daniel created modular systems that could support complex schedules, media embeds, and networking flows, all while staying visually aligned with brand guidelines.
The designs merged broadcast, editorial, and web principles, offering users a digital-first experience that still felt human, polished, and brand-forward.
Execution & Impact
Daniel delivered comprehensive UI kits, page templates, icon systems, and visual guides, working closely with developers to bring the designs to life. The platforms successfully supported high-volume virtual attendance and allowed partners to maintain high production value despite remote constraints. Their success led to repeat engagement and positioned each client as a digital events leader within their industry.
These platforms translated complex events into seamless virtual experiences, sustaining community, engagement, and brand momentum in a fully digital space.
Execution & Impact
Daniel delivered comprehensive UI kits, page templates, icon systems, and visual guides, working closely with developers to bring the designs to life. The platforms successfully supported high-volume virtual attendance and allowed partners to maintain high production value despite remote constraints. Their success led to repeat engagement and positioned each client as a digital events leader within their industry.
These platforms translated complex events into seamless virtual experiences, sustaining community, engagement, and brand momentum in a fully digital space.
Latest projects
Branding
Immaculate Flight: Social Campaign & Template Design
A refreshed visual system and content strategy for the aviation industry's leading aircraft detailing brand across social and digital platforms.visual campaign for EXP’s 2023 flagship conference, designed to unify event storytelling at scale.
Branding
Immaculate Flight: Social Campaign & Template Design
A refreshed visual system and content strategy for the aviation industry's leading aircraft detailing brand across social and digital platforms.visual campaign for EXP’s 2023 flagship conference, designed to unify event storytelling at scale.
Branding
Nature’s Way: Seasonal Packaging & Retail Display
A limited-run packaging system and in-store grocery display for a national health and wellness brand.
Branding
Nature’s Way: Seasonal Packaging & Retail Display
A limited-run packaging system and in-store grocery display for a national health and wellness brand.
Latest projects
Branding
Immaculate Flight: Social Campaign & Template Design
A refreshed visual system and content strategy for the aviation industry's leading aircraft detailing brand across social and digital platforms.visual campaign for EXP’s 2023 flagship conference, designed to unify event storytelling at scale.
Branding
Nature’s Way: Seasonal Packaging & Retail Display
A limited-run packaging system and in-store grocery display for a national health and wellness brand.
