Stranger Things Screening

A cinematic screening event for Stranger Things Season 4, crafted as part of a multi-title campaign spotlighting Netflix’s award-contending originals.

Stranger Things Screening

A cinematic screening event for Stranger Things Season 4, crafted as part of a multi-title campaign spotlighting Netflix’s award-contending originals.

Daniel led the creative direction for Netflix’s For Your Consideration screening of Stranger Things Season 4, the flagship event in a series designed to spotlight the streamer’s top Emmy contenders. Held at the Tudum Theater in Hollywood, the experience was built to immerse Academy voters and guests in the atmospheric world of Hawkins, while aligning with the prestige and production value of Netflix’s broader FYC strategy. Additional screenings under this campaign included titles such as Dahmer, Big Mouth, and Cobra Kai.

Daniel led the creative direction for Netflix’s For Your Consideration screening of Stranger Things Season 4, the flagship event in a series designed to spotlight the streamer’s top Emmy contenders. Held at the Tudum Theater in Hollywood, the experience was built to immerse Academy voters and guests in the atmospheric world of Hawkins, while aligning with the prestige and production value of Netflix’s broader FYC strategy. Additional screenings under this campaign included titles such as Dahmer, Big Mouth, and Cobra Kai.

Daniel led the creative direction for Netflix’s For Your Consideration screening of Stranger Things Season 4, the flagship event in a series designed to spotlight the streamer’s top Emmy contenders. Held at the Tudum Theater in Hollywood, the experience was built to immerse Academy voters and guests in the atmospheric world of Hawkins, while aligning with the prestige and production value of Netflix’s broader FYC strategy. Additional screenings under this campaign included titles such as Dahmer, Big Mouth, and Cobra Kai.

Creative Approach

Daniel developed a moody, cinematic visual system inspired by the aesthetic cues of Stranger Things, including era-specific type, atmospheric textures, and elements of suspense and nostalgia. The design spanned pre-event invitations, branded signage, environmental graphics, and screening collateral. Each element balanced fandom energy with award-season refinement.

The creative direction treated Stranger Things like an auteur film, embracing genre while dialing up polish to resonate with entertainment industry tastemakers.

Creative Approach

Daniel developed a moody, cinematic visual system inspired by the aesthetic cues of Stranger Things, including era-specific type, atmospheric textures, and elements of suspense and nostalgia. The design spanned pre-event invitations, branded signage, environmental graphics, and screening collateral. Each element balanced fandom energy with award-season refinement.

The creative direction treated Stranger Things like an auteur film, embracing genre while dialing up polish to resonate with entertainment industry tastemakers.

Execution & Impact

Daniel created branded assets across print and digital, designed custom signage for the venue, and managed event layout in collaboration with production and client teams. His role extended to on-site oversight and client relationship management throughout the series. The screening helped reinforce Netflix’s dominance in the prestige TV space, using thoughtful design to elevate both fan-favorite content and the brand’s award-season presence.

The Stranger Things screening anchored a multi-event series that combined cultural relevance with industry impact, positioning Netflix’s content as both entertainment and art.

Execution & Impact

Daniel created branded assets across print and digital, designed custom signage for the venue, and managed event layout in collaboration with production and client teams. His role extended to on-site oversight and client relationship management throughout the series. The screening helped reinforce Netflix’s dominance in the prestige TV space, using thoughtful design to elevate both fan-favorite content and the brand’s award-season presence.

The Stranger Things screening anchored a multi-event series that combined cultural relevance with industry impact, positioning Netflix’s content as both entertainment and art.

Great design is a team effort

Whether collaborating with a team or leading the creative, I’m here to bring clarity, momentum, and thoughtful design to every challenge.

Profile portrait of a man in a white shirt against a light background

Daniel Arpaia

Graphic & Experiential Designer

Extreme close-up black and white photograph of a human eye

Contact

Great design is a team effort

Whether collaborating with a team or leading the creative, I’m here to bring clarity, momentum, and thoughtful design to every challenge.

Profile portrait of a man in a white shirt against a light background

Daniel Arpaia

Graphic & Experiential Designer

Extreme close-up black and white photograph of a human eye

Contact

Great design is a team effort

Whether collaborating with a team or leading the creative, I’m here to bring clarity, momentum, and thoughtful design to every challenge.

Profile portrait of a man in a white shirt against a light background

Daniel Arpaia

Graphic & Experiential Designer

Extreme close-up black and white photograph of a human eye

Contact