Creative Arts Emmy Party

A luxury post-show experience celebrating Netflix's Emmy nominees, brought to life through elevated ambiance and cinematic brand design.

Creative Arts Emmy Party

A luxury post-show experience celebrating Netflix's Emmy nominees, brought to life through elevated ambiance and cinematic brand design.

Hosted in honor of Netflix's Emmy-nominated series and talent, this exclusive event served as a post-ceremony celebration for industry insiders and creatives. Daniel played a key role in shaping the atmosphere of the evening, developing the branded environment and visual elements that brought Netflix’s cinematic identity into a physical space. In addition to leading the creative, Daniel personally established and nurtured the client relationship with Netflix, which led to securing this event opportunity.

Hosted in honor of Netflix's Emmy-nominated series and talent, this exclusive event served as a post-ceremony celebration for industry insiders and creatives. Daniel played a key role in shaping the atmosphere of the evening, developing the branded environment and visual elements that brought Netflix’s cinematic identity into a physical space. In addition to leading the creative, Daniel personally established and nurtured the client relationship with Netflix, which led to securing this event opportunity.

Hosted in honor of Netflix's Emmy-nominated series and talent, this exclusive event served as a post-ceremony celebration for industry insiders and creatives. Daniel played a key role in shaping the atmosphere of the evening, developing the branded environment and visual elements that brought Netflix’s cinematic identity into a physical space. In addition to leading the creative, Daniel personally established and nurtured the client relationship with Netflix, which led to securing this event opportunity.

Creative Approach

Daniel’s concept embraced refined minimalism and moody elegance, using cinematic lighting, curated materials, and subtle brand cues to mirror the storytelling sophistication of Netflix content. The design was built to feel exclusive yet approachable, channeling the prestige of the Emmys while grounding the event in Netflix’s modern identity.

The creative direction prioritized ambiance and brand restraint, focusing on immersion through materiality, lighting, and tonal cohesion.

Creative Approach

Daniel’s concept embraced refined minimalism and moody elegance, using cinematic lighting, curated materials, and subtle brand cues to mirror the storytelling sophistication of Netflix content. The design was built to feel exclusive yet approachable, channeling the prestige of the Emmys while grounding the event in Netflix’s modern identity.

The creative direction prioritized ambiance and brand restraint, focusing on immersion through materiality, lighting, and tonal cohesion.

Execution & Impact

Daniel led the development of signage systems, environmental graphics, and layout flows that guided guests through the space. He collaborated closely with production and floral teams to ensure consistency across touchpoints, from step-and-repeat photo ops to table signage and VIP zones. In addition to leading the design execution, Daniel served as the on-site creative point person and managed the Netflix client relationship throughout the event, ensuring a smooth production and a consistently elevated experience.

The final environment offered a seamless fusion of brand storytelling and Hollywood elegance, underscoring Netflix’s role as a dominant force in prestige entertainment.

Execution & Impact

Daniel led the development of signage systems, environmental graphics, and layout flows that guided guests through the space. He collaborated closely with production and floral teams to ensure consistency across touchpoints, from step-and-repeat photo ops to table signage and VIP zones. In addition to leading the design execution, Daniel served as the on-site creative point person and managed the Netflix client relationship throughout the event, ensuring a smooth production and a consistently elevated experience.

The final environment offered a seamless fusion of brand storytelling and Hollywood elegance, underscoring Netflix’s role as a dominant force in prestige entertainment.

Great design is a team effort

Whether collaborating with a team or leading the creative, I’m here to bring clarity, momentum, and thoughtful design to every challenge.

Profile portrait of a man in a white shirt against a light background

Daniel Arpaia

Graphic & Experiential Designer

Extreme close-up black and white photograph of a human eye

Contact

Great design is a team effort

Whether collaborating with a team or leading the creative, I’m here to bring clarity, momentum, and thoughtful design to every challenge.

Profile portrait of a man in a white shirt against a light background

Daniel Arpaia

Graphic & Experiential Designer

Extreme close-up black and white photograph of a human eye

Contact

Great design is a team effort

Whether collaborating with a team or leading the creative, I’m here to bring clarity, momentum, and thoughtful design to every challenge.

Profile portrait of a man in a white shirt against a light background

Daniel Arpaia

Graphic & Experiential Designer

Extreme close-up black and white photograph of a human eye

Contact