To celebrate the holiday season, Daniel led the creative direction and branding for a Google Playa Vista YouTube holiday event hosted at 1 Hotel West Hollywood. Inspired by classic alpine Après Ski culture, the event transformed the venue into a warm, elevated winter escape—blending cozy lodge aesthetics with bold, modern branding. The experience featured custom environmental graphics, a ski-themed dance floor, immersive lighting, and branded moments designed to encourage gathering, movement, and celebration. Every touchpoint was crafted to feel intentional, premium, and aligned with Google and YouTube’s internal culture.
To celebrate the holiday season, Daniel led the creative direction and branding for a Google Playa Vista YouTube holiday event hosted at 1 Hotel West Hollywood. Inspired by classic alpine Après Ski culture, the event transformed the venue into a warm, elevated winter escape—blending cozy lodge aesthetics with bold, modern branding. The experience featured custom environmental graphics, a ski-themed dance floor, immersive lighting, and branded moments designed to encourage gathering, movement, and celebration. Every touchpoint was crafted to feel intentional, premium, and aligned with Google and YouTube’s internal culture.
To celebrate the holiday season, Daniel led the creative direction and branding for a Google Playa Vista YouTube holiday event hosted at 1 Hotel West Hollywood. Inspired by classic alpine Après Ski culture, the event transformed the venue into a warm, elevated winter escape—blending cozy lodge aesthetics with bold, modern branding. The experience featured custom environmental graphics, a ski-themed dance floor, immersive lighting, and branded moments designed to encourage gathering, movement, and celebration. Every touchpoint was crafted to feel intentional, premium, and aligned with Google and YouTube’s internal culture.
Creative Approach
Daniel’s creative vision drew from the visual language of alpine resorts, layering natural textures, winter iconography, and saturated lighting with clean, contemporary branding. The goal was to strike a balance between playful and polished, creating an environment that felt festive without feeling themed or overproduced. Custom-designed graphics anchored the experience, including a large-scale illustrated Après Ski map used as a focal environmental element, bespoke snowboards integrated into the dance floor design, and a custom logo system developed specifically for the event. These elements worked together to create a cohesive visual narrative that guided guests through the space while reinforcing the Après Ski concept.
The creative direction reimagined Après Ski culture through a modern lens, combining warmth, motion, and bold graphic moments to create an elevated holiday experience.
Creative Approach
Daniel’s creative vision drew from the visual language of alpine resorts, layering natural textures, winter iconography, and saturated lighting with clean, contemporary branding. The goal was to strike a balance between playful and polished, creating an environment that felt festive without feeling themed or overproduced. Custom-designed graphics anchored the experience, including a large-scale illustrated Après Ski map used as a focal environmental element, bespoke snowboards integrated into the dance floor design, and a custom logo system developed specifically for the event. These elements worked together to create a cohesive visual narrative that guided guests through the space while reinforcing the Après Ski concept.
The creative direction reimagined Après Ski culture through a modern lens, combining warmth, motion, and bold graphic moments to create an elevated holiday experience.
Execution & Impact
Daniel designed and delivered the full event branding system, including logo design, environmental graphics, and custom snowboard artwork fabricated as part of the dance floor installation. In addition to the creative output, he oversaw the visual execution of the event, collaborating closely with production partners, vendors, and on-site teams to ensure the design translated seamlessly into the physical space. Serving as both creative lead and on-site overseer, Daniel helped maintain design integrity across lighting, layout, and branded moments from load-in through the event itself. The result was a highly immersive holiday celebration that resonated with attendees and reinforced a sense of community, creativity, and shared experience.
This event transformed a holiday gathering into a fully realized brand experience, using thoughtful design, environmental storytelling, and custom fabrication to create a memorable night for the YouTube team.
Execution & Impact
Daniel designed and delivered the full event branding system, including logo design, environmental graphics, and custom snowboard artwork fabricated as part of the dance floor installation. In addition to the creative output, he oversaw the visual execution of the event, collaborating closely with production partners, vendors, and on-site teams to ensure the design translated seamlessly into the physical space. Serving as both creative lead and on-site overseer, Daniel helped maintain design integrity across lighting, layout, and branded moments from load-in through the event itself. The result was a highly immersive holiday celebration that resonated with attendees and reinforced a sense of community, creativity, and shared experience.
This event transformed a holiday gathering into a fully realized brand experience, using thoughtful design, environmental storytelling, and custom fabrication to create a memorable night for the YouTube team.
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Latest projects
Digital
Muzik: Social Campaigns & Celebrity Partnerships
A series of animated teasers and branded content campaigns designed to promote Muzik’s product launch and ambassador partnerships.
Branding
RH Event Group: Brand Refresh & Website Relaunch
A full identity evolution and site redesign for a leading experiential agency, positioning RHEG for next-stage growth.
