Held at the Gaylord Hotel in Grapevine, Texas, Build 2022 welcomed thousands of EXP Realty agents, partners, and stakeholders from across the country. Daniel led the creative development for the entire event — expanding on the existing brand identity to craft a seamless visual experience across lounges, activations, stage zones, and directional signage. From pitch to production, his work elevated the conference into a cohesive, high-impact environment that balanced functionality with visual storytelling.
Held at the Gaylord Hotel in Grapevine, Texas, Build 2022 welcomed thousands of EXP Realty agents, partners, and stakeholders from across the country. Daniel led the creative development for the entire event — expanding on the existing brand identity to craft a seamless visual experience across lounges, activations, stage zones, and directional signage. From pitch to production, his work elevated the conference into a cohesive, high-impact environment that balanced functionality with visual storytelling.
Held at the Gaylord Hotel in Grapevine, Texas, Build 2022 welcomed thousands of EXP Realty agents, partners, and stakeholders from across the country. Daniel led the creative development for the entire event — expanding on the existing brand identity to craft a seamless visual experience across lounges, activations, stage zones, and directional signage. From pitch to production, his work elevated the conference into a cohesive, high-impact environment that balanced functionality with visual storytelling.
Creative Approach
Working within EXP’s brand guidelines, Daniel reimagined the identity system to scale across an expansive venue and multi-day programming. The design incorporated immersive touchpoints such as a bespoke platinum VIP lounge, branded merchandise installations, a massage and wellness zone, and photo-forward activations. His focus was on building experiences that felt premium, engaging, and spatially intuitive — all while maintaining brand clarity.
The creative direction extended the brand into real space, bringing moments of interaction and relaxation into a unified visual language tailored to the venue and audience.
Creative Approach
Working within EXP’s brand guidelines, Daniel reimagined the identity system to scale across an expansive venue and multi-day programming. The design incorporated immersive touchpoints such as a bespoke platinum VIP lounge, branded merchandise installations, a massage and wellness zone, and photo-forward activations. His focus was on building experiences that felt premium, engaging, and spatially intuitive — all while maintaining brand clarity.
The creative direction extended the brand into real space, bringing moments of interaction and relaxation into a unified visual language tailored to the venue and audience.
Execution & Impact
Daniel created all environmental assets and event branding, including signage systems, experiential vignettes, and custom installations throughout the hotel. He developed layouts, renderings, and design specs in collaboration with vendors, and traveled on site to oversee execution. Serving as both creative lead and client-facing manager, he worked closely with fabricators and event teams to ensure precise alignment with the original vision.
The event’s visual identity elevated every zone of the property, creating a branded environment that guided 3,500+ attendees while delivering standout moments of design, utility, and hospitality.
Execution & Impact
Daniel created all environmental assets and event branding, including signage systems, experiential vignettes, and custom installations throughout the hotel. He developed layouts, renderings, and design specs in collaboration with vendors, and traveled on site to oversee execution. Serving as both creative lead and client-facing manager, he worked closely with fabricators and event teams to ensure precise alignment with the original vision.
The event’s visual identity elevated every zone of the property, creating a branded environment that guided 3,500+ attendees while delivering standout moments of design, utility, and hospitality.
Latest projects
Branding
Immaculate Flight: Social Campaign & Template Design
A refreshed visual system and content strategy for the aviation industry's leading aircraft detailing brand across social and digital platforms.visual campaign for EXP’s 2023 flagship conference, designed to unify event storytelling at scale.
Branding
Immaculate Flight: Social Campaign & Template Design
A refreshed visual system and content strategy for the aviation industry's leading aircraft detailing brand across social and digital platforms.visual campaign for EXP’s 2023 flagship conference, designed to unify event storytelling at scale.
Experiential
Super Bowl Experience
A high-impact hospitality activation at Super Bowl LVI, combining branded installations, interactive tech, and a stadium-scale VIP experience.
Experiential
Super Bowl Experience
A high-impact hospitality activation at Super Bowl LVI, combining branded installations, interactive tech, and a stadium-scale VIP experience.
Latest projects
Branding
Immaculate Flight: Social Campaign & Template Design
A refreshed visual system and content strategy for the aviation industry's leading aircraft detailing brand across social and digital platforms.visual campaign for EXP’s 2023 flagship conference, designed to unify event storytelling at scale.
Experiential
Super Bowl Experience
A high-impact hospitality activation at Super Bowl LVI, combining branded installations, interactive tech, and a stadium-scale VIP experience.
